Codes and Descriptions
CONSUMER/ CASH FIELD/ SELF-SUBSCRIBER – Any order purchased via check or cash, usually
at the resident of the buyer. (Door to Door)
NO EXTENTION ON CODE
CANADIAN – Any orders that are mailed to Canada, usually with a non-commissionable
DIRECT MAIL/STUDENT EDUCATOR – Must follow specifications of both direct mail and
DIRECT MAIL – An offer is mailed to the customer and responded by the customer in
a favorable way through the mail.
INTERNATIONAL – Any order mailed outside of the USA, usually with a non-commissionable
postage fee. (Excluding Canada)
STUDENT/EDUCATOR – Requires School name and graduation year
(Going to a student and/or a teacher/instructor in a place of higher learning.)
SCHOOL/ LIBRARY – Orders sold to and being sent to a public library, school library,
corporate library or institution. Any orders sold to and sent to a boy’s home, hospitals,
juvenile facilities, etc.
TRADE – Requires a business card; orders bought for and delivered to reception rooms,
waiting areas, public placement, in a place of professional business.
CATALOG – Any order purchased from a large catalog selection usually being sent
to large facilities (other than hospitals, libraries and schools) generally at or
near full basic price and at a very high remit.
INTERNET – Special rates for publications offered over the internet
SCHOOL PLAN/FUNDRAISER – Any orders being sold or bought for chartable organizational
fundraisers, association fundraisers, and school fundraisers.
BULK – More than one copy being mailed to the same address. (However, quantity can
vary from publisher to publisher, i.e., 5 or more copies/ 10 or more copies.)
GIFT RATE – Orders must be submitted with complete donor name and full address
ONLINE- Special rate for Online only (usually to an institution at a catalog/SL
ONLINE/PRINT- Rate for a publication for both online access and print (usually to